![]() ![]() If you provide your Aeroplan member number we also will use LCBO purchases made using this number to customize the communications and offers you receive. Could that be all there is to the Grey Goose phenomenon? Do people drink it because it's expensive, not because it's good? If George Clooney had one of those big, 1.The personal information related to a LCBO Email subscription, including information collected through the use of cookies and similar tracking technologies that can sometimes be considered personal information, is collected under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and will be used for the purpose of providing you with communications and offers from the LCBO. Grey Goose is three times more expensive than Costco's store-brand French vodka, which has outscored Grey Goose in blind taste tests (via Business Insider). So what are you getting for your money when you buy Grey Goose? Studies using wine have shown that our brains trick us into believing something tastes better if it costs more (via Science Daily). ![]() The high-proof distillate is then shipped to Cognac, where Grey Goose adds water from its private well to bring its product down to 80 proof. Grey Goose is fermented winter wheat, grown in the Picardy region of France, that is then distilled to nearly pure alcohol. While the recent government rule change allows flavor and character to officially enter the world of vodka, Francois Thibault, the creator of Grey Goose vodka, insists nothing whatsoever is added to his brand (via Alcademics). ![]() What is vodka, really? Before federal regulators expanded the definition of the spirit in 2020 to allow a little sugar and citric acid, vodka was a neutral spirit with no color, aroma, taste, or character (via Food & Wine). ![]()
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